Not too long ago, smoking was the only way to introduce cannabinoids such as cannabidiol (CBD) to your system. But the explosive popularity of the substance has seen hundreds of types of products flooding the market, from lollipops to salves. Now, consumers are presented with numerous ways to consume CBD. Don’t like the idea of vaping? There’s a bar of...
Social media remains one of the most powerful marketing tools for brands. However, for many businesses in the CBD sector, these platforms are both a golden opportunity to connect and a minefield of regulations. Advertising and marketing products in health and wellness has always been a tricky affair. Facebook’s policies in particular are notorious for being fickle, with some ads...
The legalisation of cannabis in key nations made huge headlines. However, the long-anticipated regulatory changes didn’t quite manifest into the high many were expecting. The first wave of products to become street legal were only dried flowers, which you either smoked or cooked into your food. A lot of the same old habits, just brought out of the shadows. Fast...
Hemp is woven into the history of human civilisation itself. One of earliest articles of cloth found was made of hemp, dating back to 8000BC. The world’s first sheet of paper was made from hemp. The oldest documented texts–Buddhist writings from 300 AD–are immortalised on a mixture of bark and mostly hemp rags. The plant became invaluable for many societies....
The majority of successful CBD brands have one thing in common: they have a community of loyal consumers that love their products, and who love to talk about it. These brand advocates are, in essence, an organic extension of these brands’ marketing, without having to spend a penny on paid advertising, and they are key to ensuring the long-term success...
CBD has come a long way as a consumer product. It wasn’t too long ago when the legality of CBD was being hotly debated and its effects were wildly misunderstood thanks to its association with cannabis. Nowadays, however, more people understand what it does, which side of the law it falls on, and how beneficial it can be for wellness....
