Wholesale E-Liquids

How important is nicotine strength?

The higher the nicotine levels of an e-liquid, the stronger the hit. It’s crucial to get the nicotine level right because too low will leave you feeling unsatisfied while too high will be overwhelming. This varies per individual, with more active cigarette smokers typically requiring more nicotine. 

Here’s a quick guide:

• < 7 mg/mL = low
• 7-16 mg/mL = medium
• 17+ mg/mL = high

How do I choose the PG/VG ratio?

E-liquids are made with a base of propylene glycol (PG) and vegetable glycerine (VG). An e-liquid’s PG/VG ratio (or the amounts of PG and VG relative to each other) has a huge impact because PG and VG have different qualities. 

PG/VG ratios run from 0% to 100%. For a stronger throat hit with well-defined flavour, go for higher PG. On the other hand, higher VG is favoured by sub-ohm vapers because it yields lots of vapour. A moderate ratio, such as 40:60 or 50:50, gives you a well-balanced vape. 

What are the core regulations for e-liquids in the UK?

As stipulated in the Tobacco Products Directive, e-liquids with nicotine can only be sold in 10 mL bottles in the UK. However, there’s no restriction with e-liquids that don’t have nicotine. An example of these would be shortfills, which are nicotine-free flavour concentrates that are available for as much as 50 to 100 mL per bottle. You can then add a nicotine shot to these.

In the UK, e-liquids are also only allowed to have a maximum nicotine strength of 20 mg/mL. On the manufacturer’s side, these should come with nicotine warning stickers and informative leaflets. 

Do I need a license to sell e-liquids in the UK?

If you’re selling e-liquids but not producing them, then you don’t need a license. However, producers have to get their products registered with the Medicines and Healthcare Products Regulatory Agency (MHRA). 

Still, retailers do have to follow certain rules for promoting e-liquids. No health claims should be made about e-liquids, and you have to be transparent with product information such as its ingredients. E-liquids can also be promoted only in certain mediums such as leaflets, explainer videos, posters, and blogs. 

What’s the best way to store e-liquids?

E-liquids should be stored somewhere that’s dark and cool, with low humidity. Even though e-liquids are usually stored in protective tinted bottles, it’s best to take care with storage, preferably keeping them in a closed cupboard or closet. Most e-liquids expire within two years or earlier, but good storage helps prolong their life.

Can e-liquids expire?

Absolutely, e-liquids do have an expiration date. The typical shelf-life of e-liquids ranges between one to two years, depending on the composition and storage conditions. These expiration dates are indicative of when the e-liquid's quality, flavour, and safety are optimal. After this period, the e-liquid may lose its original flavour, the nicotine content may diminish, and in some cases, bacterial growth could occur. Thus, it is of paramount importance for businesses, particularly those dealing in wholesale e-liquids, to manage their inventory effectively, ensuring that products are sold within their shelf-life and that the oldest stock is sold first..

What does the term 'steeping' mean in relation to e-liquids?

Steeping is a part of the e-liquid maturation process. Just like the steeping process in making tea or aging wine, it involves allowing the e-liquids to rest for a certain period, usually in a cool and dark place. The process can help enhance the depth and complexity of the e-liquid's flavour, as it allows the ingredients to blend and infuse fully. When considering wholesale e-liquids for your store, understanding the steeping process is crucial as it can influence the overall flavour quality of the e-liquid, and consequently, your customer's vaping experience.

What does the term 'priming' mean in relation to e-liquids?

Priming, in relation to e-liquids, is the act of adequately saturating a new vape coil with e-liquid before its first use. The priming process is vital as it helps prevent the unpleasant "dry hit" and extends the life of the coil. Generally, it involves applying a small amount of e-liquid directly to the coil and allowing it to soak into the wick for about 5 minutes before vaping. As a retailer dealing in wholesale e-liquids, understanding and communicating the importance of priming to your customers can improve their vaping experience and potentially reduce returns or complaints.

Is it normal for the colour of e-liquids to change over time?

Yes, it is perfectly normal for the colour of e-liquids to darken over time due to a process known as oxidation. When e-liquids are exposed to air, the nicotine and flavourings inside can oxidise, leading to a change in colour. This process is natural and does not necessarily indicate a reduction in the quality of the e-liquid. As a wholesale e-liquid supplier, proper storage practices can help slow down the oxidation process, thereby maintaining the visual appeal of your stock for a longer period.

Can I mix different e-liquids together?

Certainly! Mixing different e-liquids can create unique and custom flavour profiles. This process can provide a personalised vaping experience for your customers, allowing them to become their own "vape mixologist". By offering a diverse range of wholesale e-liquids, you provide your customers with the opportunity to experiment with different flavour combinations, potentially increasing their engagement with your product range.

What’s the difference between freebase nicotine and nicotine salts?

Freebase nicotine and nicotine salts are two forms of nicotine used in e-liquids, each providing a distinct vaping experience. Freebase nicotine, being the purest form of nicotine, tends to provide a harsher throat hit and is absorbed into the body slower than nicotine salts. On the other hand, nicotine salts, which are nicotine molecules combined with other organic compounds, provide a smoother hit and a faster absorption rate, more closely mimicking the sensation of smoking a traditional cigarette. As a retailer of wholesale e-liquids, it's beneficial to stock both options to cater to a wide range of customer preferences.

Can I vape e-liquids without nicotine?

Freebase nicotine and nicotine salts are two forms of nicotine used in e-liquids, each providing a distinct vaping experience. Freebase nicotine, being the purest form of nicotine, tends to provide a harsher throat hit and is absorbed into the body slower than nicotine salts. On the other hand, nicotine salts, which are nicotine molecules combined with other organic compounds, provide a smoother hit and a faster absorption rate, more closely mimicking the sensation of smoking a traditional cigarette. As a retailer of wholesale e-liquids, it's beneficial to stock both options to cater to a wide range of customer preferences.

How does temperature affect the vaping experience?

Temperature plays a significant role in the overall vaping experience, affecting both the intensity of the flavour and the volume of the vapour produced. E-liquids vaporise at different temperatures, and these variances can alter the flavour profile, sometimes unveiling subtle notes that might not be noticeable at other temperatures. Moreover, higher temperatures typically result in larger clouds of vapour, which can be an appealing factor for some vapers. Offering devices that allow temperature control in your wholesale e-liquid business can enhance a personalised vaping experience for your customers.

What is the purpose of Propylene Glycol (PG) in e-liquids?

Propylene Glycol (PG) serves as a carrier fluid within e-liquids, ensuring an even distribution of nicotine and flavour throughout the liquid. PG is thinner than its counterpart, Vegetable Glycerin (VG), and it carries flavour more effectively. It also contributes to the 'throat hit' that many vapers seek. When buying wholesale e-liquid, an understanding of the PG/VG ratio can be a key selling point. You can assist customers in finding the right balance that tailors the vaping experience to their preferences.

What is the purpose of Vegetable Glycerin (VG) in e-liquids?

Vegetable Glycerin (VG), the other primary base ingredient in e-liquids, is a thicker fluid responsible for producing the vapour when the e-liquid is heated. E-liquids with a high VG content are often preferred by vapers who enjoy denser clouds of vapour. Including high VG e-liquids in your wholesale stock can cater to customers who prioritise cloud production in their vaping experience.

Why does my e-liquid taste burnt?

Vegetable Glycerin (VG), the other primary base ingredient in e-liquids, is a thicker fluid responsible for producing the vapour when the e-liquid is heated. E-liquids with a high VG content are often preferred by vapers who enjoy denser clouds of vapour. Including high VG e-liquids in your wholesale stock can cater to customers who prioritise cloud production in their vaping experience.

How can I prevent leaks in my e-liquid tank?

Vegetable Glycerin (VG), the other primary base ingredient in e-liquids, is a thicker fluid responsible for producing the vapour when the e-liquid is heated. E-liquids with a high VG content are often preferred by vapers who enjoy denser clouds of vapour. Including high VG e-liquids in your wholesale stock can cater to customers who prioritise cloud production in their vaping experience.

What does the term 'throat hit' mean?

Throat hit refers to the sensation experienced in the back of the throat when inhaling vapour from an e-cigarette. It's a significant part of the vaping experience, and the intensity can vary based on the PG/VG ratio of the e-liquid and the device's power setting. Providing a range of e-liquids with different PG/VG ratios in your wholesale stock allows customers to find the right balance that delivers their desired throat hit.

Can e-liquids help me quit smoking?

E-liquids can indeed serve as a tool to assist those seeking to quit smoking. This is primarily due to the variable nicotine strengths available, allowing users to gradually reduce their nicotine intake over time. By offering a diverse range of nicotine strengths in your wholesale e-liquids, you cater to a wide demographic, including those on a journey to quit smoking.

Why does my e-liquid taste different in different devices?

The heating elements, power output, and design of the device can influence the flavour. When selling wholesale e-liquid, also consider a variety of devices and coils to cater to different tastes.

Why do I get a dry hit sometimes?

Dry hits usually occur when the wick within the coil is not sufficiently soaked with e-liquid. This can be due to not allowing enough time for the e-liquid to soak into a new coil before vaping or running low on e-liquid in your tank. When you engage in selling wholesale e-liquids, it's beneficial to offer customers advice on correct filling and priming techniques to avoid the unpleasant taste of a dry hit.

What are the benefits of high VG e-liquids?

E-liquids with a high Vegetable Glycerin (VG) content are known for producing more voluminous and denser vapour clouds. This makes them a popular choice for 'cloud chasing', a subculture of vaping where vapers strive to produce the largest and most impressive vapour clouds. Including a selection of high VG e-liquids in your wholesale range caters to vapers who prioritise vapour production in their vaping experience.

What are the benefits of high PG e-liquids?

E-liquids with a higher Propylene Glycol (PG) content tend to deliver more intense flavour and a stronger throat hit. This provides a sensation closer to that of traditional smoking, which may appeal to former smokers or those using vaping as a means to quit smoking. By including a variety of high PG e-liquids in your wholesale selection, you can cater to vapers who prioritise flavour and a strong throat hit.

Can I travel with my e-liquids?

When it comes to disposal, old or unused e-liquids should be taken to a recycling centre where they can be safely disposed of to prevent environmental harm. They should never be poured down the drain or into the trash directly. When selling wholesale e-liquids, providing guidance on safe and responsible disposal practices can help promote environmental consciousness among your customers.

Are there e-liquids that mimic the taste of tobacco?

Absolutely, there are a variety of e-liquids on the market that mimic the flavour of different types of tobacco. These can provide a familiar taste for ex-smokers or those transitioning away from traditional cigarettes. When buying wholesale e-liquids, it's worth considering stocking a variety of tobacco-flavoured options to cater to these customers.

What are the most popular e-liquid flavours?

Fruit, dessert, and menthol are among the most popular e-liquid flavours, with many vapers enjoying their sweet or refreshing tastes. As a retailer of wholesale e-liquids, offering a diverse range of flavours can cater to a broad spectrum of taste preferences, thus appealing to a wider customer base.

What e-liquids are recommended for beginners?

For those new to vaping, it's often recommended to start with an e-liquid that has a balanced PG/VG ratio and a moderate level of nicotine. This allows new vapers to get accustomed to the experience without being overwhelmed by a strong throat hit or excessive vapour production. When sourcing wholesale e-liquids, consider stocking a range of e-liquids suitable for beginners.

How do I clean up e-liquid spills?

E-liquids, although not generally harmful in small amounts, can be sticky and may cause staining. In the event of a spill, it's best to clean the area immediately with warm soapy water and a cloth. Ensure all residue is thoroughly removed to prevent it from becoming a slipping hazard or damaging surfaces. When you're in the business of selling wholesale e-liquids, it's beneficial to provide information to your customers on the safe handling, cleanup and general care for e-liquids to ensure they're aware of how to deal with any potential accidents responsibly.

How does coil resistance affect my vaping experience?

The resistance of your coil, measured in ohms, significantly impacts your vaping experience. Lower resistance coils heat up more quickly, generating more vapour, providing an intense flavour, and mimicking the sensation of a traditional cigarette - a throat hit. Conversely, higher resistance coils tend to offer a cooler vape with less vapour but better battery efficiency. When you're in the business of selling wholesale e-liquids, consider offering a range of coils to cater to various vaping preferences.

How do I know when to refill my e-liquid?

Knowing when to refill your e-liquid is key to maintaining the optimal vaping experience. As a rule of thumb, it's best to refill your tank when it's nearly empty, not entirely. Refilling before it's bone-dry can prevent a burnt taste that often results from dry heating the wick. As a retailer of wholesale e-liquids, guiding your customers on such best practices can help enhance their vaping experiences.

What are the risks of consuming expired e-liquids?

Knowing when to refill your e-liquid is key to maintaining the optimal vaping experience. As a rule of thumb, it's best to refill your tank when it's nearly empty, not entirely. Refilling before it's bone-dry can prevent a burnt taste that often results from dry heating the wick. As a retailer of wholesale e-liquids, guiding your customers on such best practices can help enhance their vaping experiences.

Is second-hand vapour from e-liquids harmful?

Compared to second-hand smoke, second-hand vapour is considered to be less harmful due to its composition. However, research into its long-term effects is still ongoing. As a retailer selling wholesale e-liquids, it's important to inform your customers about this while encouraging responsible vaping.

Why does my new coil taste burnt?

A new coil tasting burnt is often due to a lack of proper priming. If the wick is not fully saturated with e-liquid before vaping, the heat can cause a burnt taste. This advice is useful to share with your customers when selling wholesale e-liquids and vape equipment.

What are short fill e-liquids?

Short fill e-liquids are larger bottles of nicotine-free e-liquid that aren't filled to the top, leaving space for customers to add nicotine shots if desired. This format offers your customers greater flexibility in controlling their nicotine intake. Stocking short fill e-liquids can add versatility to your wholesale e-liquid business.

How do I fill my vape tank without spilling?

To avoid spills when filling your vape tank, you can use filling aids such as needle-tip bottles. Also, maintaining a steady hand and filling slowly can prevent overfilling. As a retailer, sharing this advice and offering handy accessories can provide added value to your wholesale e-liquid business.

Why are there bubbles in my e-liquid?

Bubbles in your e-liquid can form when the liquid is agitated, such as when shaking the bottle or refilling your tank. While these bubbles are typically harmless, it's best to let the e-liquid settle before vaping. Informing customers about this will help them understand their wholesale e-liquids better.

Can I adjust the nicotine level in my e-liquid?

Yes, the nicotine level in your e-liquid is adjustable. You can either purchase e-liquids of varying nicotine strengths or add nicotine shots to short fill e-liquids. Offering these options in your wholesale e-liquid range caters to the different needs of your customers.

What e-liquid strength should a heavy smoker choose?

For heavy smokers transitioning to vaping, it's often recommended to start with higher nicotine strength e-liquids. This can help satisfy their nicotine cravings and ease the switch. When choosing your range of wholesale e-liquids, consider including higher-strength options to cater to this group.

Can I make my own e-liquids at home?

While it is possible to create homemade e-liquids, this requires careful handling of ingredients and a solid understanding of the ratios and mixing process. It can be a complex task, and improper handling could lead to unsatisfactory or unsafe results. As a wholesaler, offering professionally mixed e-liquids can assure your customers of a safe, consistent, and satisfying vaping experience.

Are there organic e-liquids?

Yes, some brands do offer organic or all-natural e-liquids, free from artificial flavours or colours. These may appeal to health-conscious consumers or those with specific dietary restrictions. If you're a wholesaler, offering organic options in your e-liquid selection can help cater to this niche market.

Can I use any e-liquid in my vape device?

Not all e-liquids are suitable for every vape device. The device's design and coil resistance can influence its compatibility with certain types of e-liquids. Offering a diverse range of devices and e-liquids as a wholesaler can cater to various preferences and needs.

What are the effects of nicotine on the body?

Nicotine is a stimulant that can increase heart rate, blood pressure, and lead to addiction. Some people may also experience dizziness or an upset stomach. As a responsible retailer of wholesale e-liquids, it's important to inform customers about the potential effects of nicotine to promote responsible and safe usage.