Wholesale Shisha Flavours Q & A
What makes shisha flavours unique in the tobacco market?
Shisha flavours offer a unique combination of tobacco infused with a variety of ingredients like honey, molasses, and different fruit or spice essences, providing a diverse array of taste profiles not found in regular tobacco.
How should I store my shisha flavours to maintain their quality?
Shisha flavours should be stored in a cool, dry place in an airtight container to keep the tobacco fresh and maintain its moistness and flavour.
Can I use shisha flavours in any hookah?
Yes, shisha flavours can be used in any hookah, though the overall smoking experience may vary depending on the size and type of hookah used.
Is it possible to have a shisha flavour without nicotine/tobacco?
Yes, there are herbal shisha options available that are nicotine-free and made from sugar cane fibre or tea leaves instead of tobacco.
Why does the same shisha flavour vary between brands?
Each brand has its own recipe and tobacco treatment process, leading to slight variations in flavour, even for the same named flavour.
How much shisha flavour should I use per session?
This largely depends on the size of the hookah bowl, but typically, 10-20 grams of shisha is used per session.
How long does a session of shisha smoking last?
A session can last anywhere from 45 minutes to a couple of hours, depending on the quantity of shisha used and the number of people smoking.
Can I reuse shisha for another smoking session?
It's recommended to use fresh shisha for each session to ensure optimal flavour and smoke quality.
What are some recommendations for first-time shisha smokers?
Start with mild flavours like apple or mint, and ensure proper setup of the hookah for a smooth and enjoyable experience.
Stocking Shisha Flavours - A Guide for Businesses
Understanding the physical space requirements and market dynamics is crucial when considering incorporating shisha flavours into a UK business. Given that shisha smoking is typically a social and leisurely pursuit, with sessions lasting an hour or more, the layout of your premises can significantly affect the customer experience. Creating an inviting, comfortable environment that can accommodate groups for extended periods is paramount.
Equally as important is a deep understanding of the market you're serving. Knowing your customers — their preferences, their level of familiarity with shisha, their curiosity for trying something new — can shape your selection and presentation of shisha flavours. By discerning whether your clientele comprises seasoned shisha smokers or novices exploring this new avenue, you can tailor your shisha offerings to their tastes, bolstering customer satisfaction and loyalty.
Once you've cultivated an understanding of the space and clientele, compliance with regulations must be your next consideration. Like all tobacco products, shisha falls under specific legal and regulatory constraints, including age restrictions, licensing laws, health and safety guidelines, and restrictions on advertising tobacco products. Navigating these rules can be complex, but they're an integral part of running a shisha business responsibly and legally.
With the space secured, the market understood, and regulations navigated, the next step is to source the shisha. Prioritise high-quality shisha from reputable suppliers. In our increasingly eco-conscious society, sustainable sourcing can also enhance your business's reputation, demonstrating to customers that you're not only committed to delivering quality but also mindful of your environmental impact.
Storage is another crucial aspect that can't be overlooked. Shisha flavours, or molasses, demand specific storage conditions to maintain their freshness and potency. Cool, dry, and airtight environments are ideal, preserving the product's quality and thereby ensuring your customers enjoy a premium smoking experience every time.
Selling shisha effectively requires strategic planning and promotion. Even with regulatory restrictions on tobacco product advertising, businesses can harness the unique elements of the shisha smoking experience to make their marketing stand out. By focusing on the sensory allure of different flavours, the social nature of the experience, and the cultural exoticism associated with shisha smoking, you can engage and entice your target market. You might also consider adding value to the customer experience through services like customised flavour blends, guided tasting sessions, or loyalty programmes.
Lastly, alongside shisha flavours, you may wish to stock related products like hookah pipes, mouth tips, and cleaning equipment. Offering these items alongside your shisha flavours provides a comprehensive one-stop-shop for customers and helps boost your sales.
By taking all these factors into account, UK businesses can effectively tap into the growing market for shisha flavours, carving out a niche that offers both profitability and a unique cultural experience for customers.