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Social media remains one of the most powerful marketing tools for brands. However, for many businesses in the CBD sector, these platforms are both a golden opportunity to connect and a minefield of regulations. Advertising and marketing products in health and wellness has always been a tricky affair. Facebook’s policies in particular are notorious for being fickle, with some ads...

The legalisation of cannabis in key nations made huge headlines. However, the long-anticipated regulatory changes didn’t quite manifest into the high many were expecting. The first wave of products to become street legal were only dried flowers, which you either smoked or cooked into your food. A lot of the same old habits, just brought out of the shadows. Fast...

Hemp is woven into the history of human civilisation itself. One of earliest articles of cloth found was made of hemp, dating back to 8000BC. The world’s first sheet of paper was made from hemp. The oldest documented texts–Buddhist writings from 300 AD–are immortalised on a mixture of bark and mostly hemp rags. The plant became invaluable for many societies....

The majority of successful CBD brands have one thing in common: they have a community of loyal consumers that love their products, and who love to talk about it. These brand advocates are, in essence, an organic extension of these brands’ marketing, without having to spend a penny on paid advertising, and they are key to ensuring the long-term success...

The UK’s CBD market is one of the strongest in Europe. Worth over £300 million and predicted to grow to £1 billion by 2025, it’s a sector whose growth has remained steady even amidst the pandemic and rapidly shifting regulations. For sellers, this green rush means an unprecedented level of competition. The once largely underground vertical is now a booming...

Cannabigerol, more commonly known as CBG, is one of the more than 120 cannabinoid compounds found within the cannabis plant that has quickly piqued the interest of investors, scientists and medical professionals with its promise to revolutionise modern medicine. CBG might be the new kid on the block in the cannabinoid industry but it is, quite literally, the mother of...