Who is Buying CBD?

Emma Rowlands
Who is Buying CBD?

If you have decided to start a dropshipping business selling CBD, you are in the right place. JM Wholesale can support you in supplying the highest quality CBD products at competitive wholesale prices for you to sell to your customers. But, before you get started, one important question needs to be answered. Who is buying CBD? Who are your customers? What are they looking for? 

We are here to guide you in the right direction. 

CBD is a broad market

CBD comes in a variety of forms, types and strengths. You can find topical creams for skin ailments, daily capsules for general longevity, sprays and oils, CBD vape kits, and much, much more. So, the first thing you need to know about selling CBD is, there’s a broad amount of variety and a broad customer base. 

CBD for pain management

People living with chronic pain tend to find CBD very helpful, and this is a great market to reach out to with the latest CBD products. Almost 28 million adults in the UK are affected by chronic pain, and many of these people simply cannot find adequate pain management methods. As CBD is natural and won’t harm the body in the same way painkillers will, it’s a popular choice. It’s not known exactly what dosage pain patients should start on, but research has shown that central neuropathic pain and cancer related pain can benefit from 30mg a day, and people with arthritis can benefit from 30mg a day or 250mg applied topically. 

We recommend for pain management:

Bnatural Wintergreen 1000mg CBD Muscle Balm - 50ml

Voyager 600mg CBD Body Butter - 250ml

Why So CBD? 3600mg CBD Vegan Capsules - 60 Caps

CBD for beauty

CBD is now widely used to make skin, nails and hair beautifully nourished. You might therefore find a great CBD customer base in the beauty market. You can get facials, lip balms, lotions, moisturisers, shampoos, body butters, beard balms and serums. 

Some of our favourites are:

CBD Leafline 100mg CBD 1% Hyaluronic Serum 30ml

Ambience CBD Infused 50mg CBD Foot Care Moisturiser 30ml

Ultracalm 50mg CBD Shampoo Bar 100g

CBD for vapers

Vapers are making the healthy switch towards CBD vape pens. CBD vape pens are a good way to get a strong, instant CBD hit, and a healthier alternative to nicotine. They’re also good for general health upkeep, or dealing with intermittent pain or anxiety. You can get CBD vapes in refillable or disposable forms. 

Some of our favourite products are:

CALI Bar Energy with Caffeine Full Spectrum 300mg CBD Vape Disposable

Dank Bar Pro Edition 350mg Full Spectrum CBD Vape Disposable by Purple Dank 

Cali Greens CBD GO 1000mg CBD Disposable Vape Pen 1500 Puffs

CBD for Anxiety and Depression

The market is saturated with customers looking for a natural remedy for depression and anxiety. Currently, someone with depression or anxiety is offered very limited help from their doctor, largely involving SSRIs and long waiting lists for counselling. CBD can make for a great alternative medicine for hard-to-treat conditions. CBD is also free from side effects and is considered safe to use. 

As these mental health problems are very personal to each individual, there’s no set dose for treating them. But as a rule of thumb, starting on a low dose allows you to build up over time until the depression or anxiety is significantly reduced. Here are some of our favourite products for this market:

Orange County CBD 1600mg CBD Fizzy Peach Rings

Body and Mind Botanicals 1000mg CBD Cold Pressed Cannabis Oil 20ml

1 Step CBD 1250mg Max Broad Spectrum CBD Soft Gel Capsules

CBD for Cooking

This is a much more niche market than those already discussed, but there’s a growing interest in people wanting to use CBD in their cooking. For example, someone might want to make CBD infused cakes, or CBD honey dressing, or even a CBD steak! There’s no end to the creative potential of CBD in food. Why? Well, for one, it automatically makes the food healthier and allows you to take CBD without swallowing pills or relying on sprays. Some people also don’t enjoy the taste of CBD and so can disguise this in their food. If you’d like to sell products to this market, you can find everything you need at JM Wholesale including cooking chocolates, fruits, drinks and seasonings.  

Here are some of our favourites:

Body and Mind Botanicals Vegan & Organic Protein Powder + Superfood Blend

Cheerful Buddha 70mg CBD Dark Chocolate 70g

Body and Mind Botanicals 50mg CBD Cannabis Seasoning - Piri Piri

CBD for Pets

Another niche market, but one that is growing in popularity, is CBD for pets. Pets who have illnesses like cancer, arthritis or diabetes can benefit from natural alternatives to conventional pet medicine. Given that nobody wants to see man’s best friend in pain, pet owners are keen to try whatever they can to give their pet a better life. Here’s what we recommend:

Bnatural Hemp Pet Treats - 190g

Voyager Pets Organic Hemp Seed Oil - 30ml

Voyager Pets Hemp Paw & Nose Balm - 60g

Dropshipping CBD Marketing Tips

Whichever market you choose, whether it be pain management, beauty, pet care or any other CBD market, it’s important you tailor your messaging to that customer base. For example, if you are targeting women in the beauty market, your use of language, branding, product selection and written content (such as product descriptions and marketing emails) will be different to the language and style used when targeting the pain management or mental health market. Think hard about which direction you want to go in, and customise your messaging accordingly. 

If you would like some help in starting your first dropshipping website, we can assist you. We can help you to develop a website that clearly reflects your offering, and uses branding and imagery that speaks to your target audience. 

Got questions about dropshipping? We are here to help. Check out the information on our dropshipping page and learn about the 3 packages you can join via JM Wholesale. 

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