Collection: Wholesale Ruthless

Ruthless has redefined premium vaping since 2011, crafting audacious e-liquids that blend culinary artistry with cutting-edge innovation. As a US-born brand renowned for its hard-hitting profiles like Grape Drank’s fizzy grape soda burst and Ez Duz It On Ice’s strawberry-watermelon chill, Ruthless specialises in high-VG shortfills (70/30 ratios) and smooth nic salts. Their ISO-certified labs produce crowd-pleasers such as Jungle Fever’s tropical mango-pineapple fusion and Berry Drank’s blueberry-blackcurrant medley, all rigorously tested for consistent cloud production and flavour clarity.

From icy menthols like Iced Out to dessert hybrids such as Coffee Tobacco’s caramel-infused roast, Ruthless caters to every palate with 50ml/100ml shortfills and 10mg/20mg nic salts. The brand’s culinary-trained flavourists prioritise layered complexity, evident in bestsellers like Antidote On Ice’s mango-raspberry freeze and Lush On Ice’s watermelon refreshment. Whether vapers seek sub-ohm clouds or discreet pod satisfaction, Ruthless’ non-GMO, high-quality ingredients deliver an unmatched sensory experience, cementing its status as a global industry leader.

JM Wholesale empowers retailers to stock Ruthless’ award-winning range, backed by a price-beating service which we offer, allow you to get the best prices possible. Alongside Ruthless’ core collection, explore our extensive vaping range-including disposables, mods, and lab-certified e-liquids-all compliant with UK/EU standards. Contact us today to access trade-exclusive rates, flexible fulfilment, and fast-tracked logistics, ensuring your inventory stays ahead with Ruthless’ ever-evolving, customer-approved innovations. Check our full vaping collection here.