Recent actions taken by the UK Government, such as the prohibition of disposable vaping devices to combat youth vaping, have raised concerns about a potential crackdown on flavoured e-liquids. These flavours, especially those with an appeal to young people, such as fruit and dessert varieties, might face restrictions.

Vaping has played a crucial role in aiding over 4 million individuals in the UK to break free from smoking tobacco. A significant factor contributing to this shift towards a healthier lifestyle has been the freedom of choice, particularly in the selection of flavoured e-liquids that many vapers embrace throughout their journey towards a smoke-free existence.

At JM-Wholesale, we recognise the potential negative impact of severely limiting access to a diverse range of vaping liquids. Such restrictions could have catastrophic consequences on the number of individuals opting for vaping as a safer alternative to smoking. Consequently, we are encouraging our customers to support and sign the STOP THE FLAVOUR BAN petition.

As responsible adult vapers, we believe in the importance of having the liberty to choose from a variety of flavours that not only steer people away from tobacco products but also promote healthier, long-term choices. The World Health Organization (WHO) estimates that smoking tobacco claims over 8 million lives annually. Restricting e-liquid flavours to a minimal selection could jeopardise the progress of those who have successfully transitioned to vaping as a smoking cessation tool. It may also discourage future individuals from considering vaping as a means to quit smoking.

We urge as many people as possible to sign and share the message that a blanket prohibition is not the solution. Instead, addressing youth vaping requires stricter regulations at the point of sale and imposing fines on those supplying nicotine products to underage customers.