Best-Selling Vapes for UK Retailers: What to Stock in 2025

Content Executive Iqra
Best-Selling Vapes for UK Retailers: What to Stock in 2025

The vaping industry in the UK continues to grow rapidly, and as a retailer, it’s essential to keep up with the latest trends and products to remain competitive. Stocking the best vapes in 2025 will attract more customers and help you cater to a wide range of preferences, from beginner vapers to experienced enthusiasts. In this guide, we’ll explore the best vapes for UK retailers to stock in 2025, covering everything from disposable vapes to advanced kits and e-liquids that JM Wholesale offers.

Whether you're offering high-demand disposable vapes or customisable vape devices, providing a diverse selection ensures that your store can meet the varying needs of different types of vapers. Let’s dive into the top products to keep an eye on for 2025 and how they can help your business grow.

Why Stock the Best Vapes in 2025?

Stocking the best vapes for 2025 means that you have got to have more than just the latest products on your shelves. You must understand the vaping trends and the needs of your customers so you can offer solutions that cater to both newcomers and seasoned vapers. There has been a continuous rise in the popularity of nicotine salts, replaceable coils, and vape devices that offer adjustable power output, so it’s crucial to stay informed about what’s in demand.

Retailers need to offer a variety of vape kits to cater to the different needs of vapers, from simple vape starter kits for beginners to advanced vape devices for experienced users. Consumers are also looking for convenience, which is why disposable vapes continue to dominate the market. By stocking products that are trending, you ensure customer satisfaction and increase sales.

Here’s a breakdown of the best vapes to stock in 2025, covering everything from disposables to vape pens, CBD disposables, e-liquids, and more.

1. Disposable Vapes: The Most Convenient Option

Disposable vapes have become one of the most significant trends in the vaping industry because of the simplicity and convenience they offer, making them the go-to choice for many vapers, especially those who are just starting. Unlike traditional vape devices, which may require the user to refill e-liquid, change replaceable coils, or maintain the device over time, disposable vapes are designed to be used straight out of the box. They come pre-charged and pre-filled with e-liquid, offering an effortless experience.

Disposable vapes are particularly appealing to those who don't want to deal with the complexities of refilling and maintaining devices. This has made them highly popular with casual and beginner vapers who prefer a no-fuss, quick hit. Moreover, the variety of flavours and strengths, including those with nicotine salts, has made them a favourite among people who are trying to quit smoking but still want that familiar throat hit.

Top Disposable Vapes to Stock in 2025

  1. ELF Bar: this is one of the best vapes in the UK market. It comes with vibrant flavours and a sleek design, offering an easy-to-use device with a pre-filled e-liquid. Customers appreciate the large puff count and reliable performance, making ELF Bar a must-stock product for any vape retailer.
  2. SKE Crystal: This is another standout in the disposable vapes category. It is known for its attractive design and excellent vaping experience, and SKE Crystal offers a larger puff count than many competitors. It’s user-friendly and comes in a wide variety of flavours, making it a top choice for vapers who value both performance and style.
  3. Lost Mary: Lost Mary provides a premium vaping experience with its unique blend of flavours and sleek designs. It’s popular among customers looking for a combination of convenience and a satisfying vape device. Stocking Lost Mary ensures you’re offering a high-quality disposable option that appeals to a broad audience.
  4. Elux Bar: These are known for their long-lasting battery and impressive variety of flavours, and they continue to be one of the top contenders in the disposable vapes market. Its high puff count and satisfying throat hit make it a favourite among regular vapers.
  5. Geek Bar: Geek bars are a must-have in disposable vapes. They are known for their consistent flavour delivery and high puff counts. Geek Bar is an excellent choice for retailers looking to stock reliable and high-performing products. It’s perfect for both beginners and experienced vapers alike.

CBD and Nicotine-Free Disposables

As the demand for wellness products grows, CBD disposables and 0mg disposables are becoming increasingly popular. These products allow customers to enjoy the benefits of vaping without the nicotine. CBD disposables provide the calming effects of CBD, which has become a major selling point for customers looking to relax without any psychoactive effects. Stocking a variety of nicotine-free disposables is a great way to cater to a health-conscious market.

Why ELF Bar is Leading the Disposable Vape Market

Of all the disposable vapes available, ELF Bar continues to be one of the top sellers in the UK. What makes ELF Bar stand out? For one, it offers a range of vibrant, distinct flavours, from fruity blends to more traditional tobacco and menthol options. Its sleek, user-friendly design and strong battery life make it an easy pick for customers who want a device they can rely on throughout the day.

For retailers, stocking ELF Bar means offering customers a high-quality product that delivers consistent results. The pre-filled e-liquid and impressive puff count, which often reaches 600 or more puffs, ensures that vapers get excellent value for their money. Retailers can also benefit from ELF Bar’s wide customer base, which includes both beginner and experienced vapers. By offering such a versatile product, you’ll be catering to a broad range of vaping preferences.


2. E-Liquids: A Key Element for Your Inventory

No vape store is complete without a comprehensive range of e-liquids. Offering a variety of flavours and nicotine strengths allows you to cater to different customer preferences. E-liquids come in various forms, from nicotine salts to shortfills, and are essential for refillable devices like vape pens and pod vape kits.

Top E-Liquid Categories for 2025

  • Shortfills: These large bottles of nicotine-free e-liquid allow vapers to add nicotine shots to create their desired nicotine strength. Shortfills are a favourite among experienced vapers who like to mix their nicotine levels.
  • Nicotine Salts: Perfect for pod vape kits and pen-style devices, nicotine salts offer a smoother nicotine hit compared to traditional freebase nicotine. Nic salts are a must-have in your store for customers looking for a less harsh but equally satisfying throat hit.
  • Bar Salts: Designed to replicate the flavour of popular disposable vapes, bar salts are growing in popularity. They are ideal for customers who want to transition from disposables to refillable devices while maintaining their favourite flavours.
  • UK, USA, and Malaysian E-Liquids: Offering e-liquids from different regions allows your store to stand out. Customers enjoy trying new and exotic flavours, and stocking a variety of UK e-liquids, USA e-liquids, and Malaysian e-liquids ensures that you have something for every taste preference.
  • CBD E-Liquids: With wellness trends on the rise, CBD e-liquids are a great addition to any vape store. These offer the benefits of CBD in a format that appeals to vapers who may want to relax or reduce anxiety without the effects of nicotine.

3. Vape Kits for Every Level of Vaper

From beginner vape starter kits to advanced vape devices, offering a variety of vape kits is essential to cater to all types of vapers. Whether your customers are new to vaping or seasoned pros, providing a range of kits ensures everyone can find what they need.

Vape Starter Kits

For beginners, a vape starter kit is the best way to begin their vaping experience. These kits typically include everything needed to start vaping, such as the device, a charger, and sometimes even pre-filled e-liquid. A top product in this category is the Vaporesso Luxe, which combines stylish design with impressive functionality. Featuring replaceable coils and a top-fill pod system, it’s an excellent choice for customers who want a simple yet high-performing vape starter kit.

Pod Vape Kits

Pod vape kits are compact and portable, making them ideal for customers who want convenience without sacrificing performance. These kits often come with pre-filled e-liquid pods or refillable options, giving users flexibility in their vaping experience. Pod systems are particularly popular for those who prefer nicotine salts, as these devices offer a smoother hit compared to traditional vape devices.

The Vaporesso Luxe also comes in a pod vape kit option, providing a versatile solution for both beginner and advanced users. Its user-friendly design and strong power output make it one of the best options for retailers to stock in 2025.

Advanced Vape Kits

For customers who want more control over their vaping experience, advanced vape kits are the way to go. These kits allow users to adjust settings such as wattage, airflow, and power output to customise their vape. Devices with replaceable coils and adjustable settings are especially popular among experienced vapers who know exactly what they want.

One of the best features of these advanced vape kits is their ability to deliver a lung vape experience, which is preferred by vapers who enjoy direct-to-lung hits. Offering these customisable kits ensures that even your most discerning customers will find something that suits their needs.

4. Vape Pens: Portability and Style Combined

For customers who value portability and convenience but want something more permanent than a disposable vape, vape pens are the perfect solution. These slim, sleek devices are easy to carry around and are highly user-friendly, making them an excellent choice for both beginners and seasoned vapers. Vape pens are typically equipped with replaceable coils and top-fill pods, which make them both easy to use and cost-effective in the long run.

One key advantage of vape pens is their compact size, making them easy to fit in a pocket or purse. Unlike larger vape devices, which might require more upkeep and bulkier equipment, vape pens offer a streamlined experience without compromising on the quality of the vape. Many vape pens also come with button designs, giving users control over their hits and offering features such as adjustable power output for more experienced users.

For retailers, stocking vape pens can appeal to a wide audience. They are a great kit for new users who want something simple and for those who are transitioning from disposable vapes to a more permanent setup. Their versatility and stylish appeal make them a staple in any vape shop’s inventory.

5. Big Puff Devices for Maximum Satisfaction

For customers who prefer longer-lasting devices with a high puff count, big puff devices are an excellent choice. These devices are perfect for vapers who don’t want to constantly replace their vape and are looking for a more durable option.

Stocking big puff devices alongside disposable vapes ensures that you’re offering a range of products for different preferences. Vapers who want more puffs per device will appreciate the convenience and longevity that big puff devices provide.

6. Types of Vape Kits to Stock in 2025

Understanding the various types of vape kits is crucial for catering to every customer’s personal preference. By offering a mix of disposable vapes, pod vape kits, and advanced vape kits, you’ll meet the needs of a wide array of customers, from casual users to hardcore vaping enthusiasts.

  • Disposable vapes: Perfect for beginners or those looking for convenience, these devices require no maintenance and are ready to use right out of the box.
  • Pod vape kits: Ideal for vapers who prefer nicotine salts and a smoother throat hit, these kits offer flexibility and ease of use.
  • Advanced vape kits: For experienced vapers who want to customise their vaping experience, advanced kits offer adjustable settings and replaceable coils for the ultimate in flexibility.

Nicotine Salts vs. Traditional Nicotine in Vaping

One of the biggest changes in the vaping landscape has been the shift from traditional freebase nicotine to nicotine salts. Nicotine salts, which occur naturally in tobacco leaves, allow for a smoother throat hit, even at higher nicotine concentrations. This makes them perfect for vapers who want a satisfying hit without the harshness that can come with traditional nicotine e-liquids.

Nicotine salts are mostly popular in pod vape kits and disposable vapes because they work well at lower temperatures, meaning they don’t require high-powered devices to deliver a strong nicotine hit. This makes them a great option for vapers who want a discreet, user-friendly device without sacrificing nicotine satisfaction.

For retailers, offering products that feature nicotine salts is a must. Whether it’s disposable vapes pre-filled with nicotine salts or e-liquids designed for refillable devices, these products are in high demand among both beginners and experienced vapers. Customers who are trying to quit smoking often find that nicotine salts provide a more satisfying alternative to traditional e-liquids, helping them transition away from cigarettes more effectively.

The Importance of Offering a Wide Selection of E-Liquids

E-liquids are the lifeblood of the vaping experience. Without the right e-liquid selection, even the best vape devices will fall short. For retailers, offering a variety of flavours, nicotine strengths, and types of e-liquids, such as shortfalls, nicotine salts, and CBD e-liquids, is crucial to keeping your customers satisfied.

One of the top trends in 2025 is the increasing demand for shortfalls. These are larger bottles of e-liquid that come without nicotine but leave space for nic shots. This allows customers to customise their nicotine strength according to their preference, making shortfills a versatile option for both new and experienced vapers.

Bar salts are another growing trend in the e-liquids market. These are designed to mimic the flavour profiles of disposable vapes, giving users the same satisfaction but in a refillable format. Offering bar salts is a great way to transition customers from single-use disposable vapes to more sustainable vape devices without losing the flavours they love.

Looking Ahead: Future Vape Trends in the UK Market

While the vaping industry is already booming, the market continues to evolve, with new technologies and products shaping the way people vape. One area that is expected to see significant growth is the development of more advanced vape kits. These kits are geared toward experienced vapers who want full control over their vaping experience, from adjusting wattage and temperature to customising airflow and flavour intensity. With innovations like replaceable coils and refillable pods, advanced kits offer users the ability to personalise their setup and tailor their experience exactly to their liking.

Another trend to watch is the continued rise of nicotine-free and wellness-focused vapes. As more people look for alternatives to nicotine, products such as CBD e-liquids and 0mg disposables will continue to grow in popularity. Offering a selection of non-nicotine products not only attracts health-conscious customers but also provides an opportunity for retailers to expand their market beyond traditional nicotine users.

Conclusion: Stocking the Best Vapes for 2025

To stay ahead in the competitive vaping market, it’s essential to stock the best vapes for 2025. From disposable vapes like ELF Bar and Geek Bar to vape starter kits like the Vaporesso Luxe, there are numerous options to cater to the diverse needs of your customers. Offering a wide range of e-liquids, vape kits, and vape devices ensures that your store remains relevant and well-stocked with the latest in vaping technology.

By keeping your shelves filled with the best products, you’ll not only meet your customers’ needs but also position your business for success in 2025. Whether it’s through stocking the most popular disposable vapes or offering advanced kits with customisable options, providing the best selection of vape devices will ensure that your store becomes the go-to destination for vapers across the UK.

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