Why Content Marketing Matters When Selling CBD Online

Emma Rowlands
Why Content Marketing Matters When Selling CBD Online
Selling CBD sounds like a great idea. There’s a booming market, sales are rising globally, and CBD is being researched for its hundreds of medicinal properties and purposes. Every day we hear about a new and exciting way that CBD can help with general health, and so now is the time to jump on board and sell your own stock of CBD. 

You can sell CBD online or in-store, but the great thing about selling CBD online is anyone can do it and you don’t need a physical store or stock supply. When you use the JM Wholesale dropshipping service, everything is sorted for you - you don’t need to buy stock in advance or worry about shipping. All you need to do to sell CBD is set up a dropshipping account, follow the instructions, add stock to your inventory and set up a website that links to your dropshipping account. 

But why sell CBD over other products? What makes it special and what marketing methods should you be using to promote it? In this article we will tell you:

  • Why you should sell CBD online
  • Why content marketing helps with CBD sales
  • How you can get started

Why sell CBD online?

The global Cannabidiol (CBD) Market was valued at USD 4.9 Billion in 2021 and is projected to reach a value of USD 47.22 Billion by 2028. While CBD used to be an obscure and misunderstood industry, it is now considered a scientific and reliable form of natural healthcare. More people are moving away from prescription synthetic medications and opting for natural health products instead, and CBD is dominating the market. 

CBD can be purchased in store or online, but many customers prefer to buy it online for convenience, and because it might not be available in their region. You can set up a shop and use a dropshipping service to target these customers, giving them exactly what they need, when they need it. One way of doing this is through content marketing. 

What is content marketing?

Content marketing is a type of marketing that involves the creation and sharing of online material (such as blogs, videos, and social media posts). The content doesn’t explicitly sell a product in the same way an advert does - but informs and educates the customer about the topic, stimulating interest in the product in a less direct way.  More than 80% of marketing professionals use content marketing as a strategy because it engages customers, gives your brand a great reputation and helps websites to rank better on Google and other search engines. Content marketing is also easy for customers to share on their own platform. For example, if you create a really compelling video and post it to your business’s social media feed, customers might share this to their own feed, which helps promote your business to a fresh audience. 

Why does content marketing work for CBD sales?

There are two major reasons that content marketing works so well for CBD sales. The first is due to some of the restrictions put in place for CBD selling online. The second is because content marketing is such a clever, modern and effective strategy. We’ll explain more now…

Content marketing helps you to educate people about CBD, persuading them to make an informed choice to buy from your store. There is still a lot of misinformation about CBD out there, much of which you can correct through content marketing. 

You can also use content marketing to explore the many different areas of CBD use. For example:

  • CBD for skin care, hair care and cosmetics. Content marketing could take the form of video tutorials, before and after pictures, and educational blogs. 
  • CBD for disorders like epilepsy, Parkinson’s disease, neuropathic pain and unexplained pain. Content marketing could take the form of exclusive Facebook groups, video tutorials, testimonials and case studies. 
  • CBD vaping. Content marketing could take the form of imagery, tutorials, educational blog content and buying guides. 
  • CBD for women’s health. This content marketing could take the form of blogs, videos, instagram feeds, case studies and before and after images. 

There’s another reason content marketing really helps boost CBD sales. CBD still (as of 2023) has to adhere to stick advertising regulations on social media and Google. While these regulations are frequently under review, you cannot (at the time of writing) promote CBD as a paid advert or boosted post on social media or Google. This removes a key advertising channel and causes a dilemma for CBD sellers. But not all hope is lost. You can still sell CBD using effective content marketing techniques such as those listed above. Content marketing also helps your website to gain better traction on search engines without you spending money on adverts. So, now is the time to get practicing and refine your content marketing approach. 

Once you have set up your online store, you should then set up your content marketing channels which can include a blog, a Facebook page, an Instagram page, a Twitter feed, a Tik Tok account and a Youtube channel. You can integrate these together and spread your content across all channels for a better effect. Try to measure what is working well so that you can customize your marketing accordingly. 

We can help

If you have decided to set up an e-commerce store selling CBD, whether it be through our dropshipping service or not, we are happy to help. Call our customer service team and ask about selling CBD through JM Wholesale. We have a large inventory of CBD gummies, CBD oils, CBD vapes, CBD e-liquids and much, much more for you to choose from. 

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